Kiddylicious started during a meal in Ealing, West London, in 2009 and is now a world-winning snack business for newborns and young children. Every second a Kiddylicious snack is consumed around the world .When Kiddylicious started, we knew that creating extremely tasty snacks was the key to developing children's positive predisposition to food, but we also recognized the important role that snacks play in children's development. We are committed to our vision that tasty and healthy food is the key to the development and education of young palates and that by accessing a multitude of flavors and textures from an early age, children can develop a positive relationship with food for the rest of their lives.